Seitse is a local music channel which shows music videos from Estonia and abroad 24/7. The channel's selection offers a variety of music for all tastes – there is a place for the hottest hits on the channel as well as for nostalgic videos which remind some people of their youth. The programme also includes different request and chart shows.

Music channel Seitse first launched on July 7, 2007. During its nearly 10 years of operation, the channel has found a place in many homes by being an enjoyable background to a party or to everyday activities.