The magazine Osuti is meant for conscious consumers who want to make the right choices and smart decisions in a living environment full of goods and services. The magazine offers additional information and suggestions about what is sold in stores and who offer necessary everyday services to readers of five regional newspapers. In addition to shorter stories, the magazine tries to look at by-effects of specific topics and provides readers with necessary commentary from experts. Subscribers of Pärnu Postimees, Sakala, Virumaa Teataja, Järva Teataja and Valgamaalane get the magazine delivered to their mailbox for free, and it is also partially distributed for free in Tartu and Tallinn. The magazine has 32 pages and its circulation is 32,000 copies.