AS Eesti Meedia has acquired coverage rights for 2018 and 2020 Olympic Games

December 07, 2016

Owing to the agreement with Discovery Communications, guaranteed free-to-air coverage for Estonian viewers of the PyeongChang 2018 and Tokyo 2020 Olympic Games on Eesti Meedia

Discovery Communications has confirmed that AS Eesti Meedia, the largest media group in the Baltics, has acquired the exclusive free-to-air audio-visual rights for the PyeongChang 2018 Olympic Winter Games and Tokyo 2020 Olympic Games in the territory of the Republic of Estonia. The long-term partnership further contributes to Discovery’s ambition to share the Olympic Games with more people on more screens than ever before.

The developments continue Discovery’s drive to establish the broadest possible access to upcoming Olympic Games. They complement a strategy which will see Eurosport present the ultimate Games experience, engaging people with every minute of the action presented through employing innovative technologies and analysis from the best sports talent.

Under the agreement, Eesti Meedia will enjoy comprehensive coverage on Kanal 2 and hold digital rights on its platforms to show the content they broadcast on their linear television channels and select clip rights following the live events. Eurosport maintains rights to air every moment on pay-TV and through its digital services.

Furthermore, Discovery and Eesti Meedia have agreed extensive joint promotions of the live events, to ensure that Estonian viewers do not miss a single minute of the Olympic Games, whether broadcast on Eesti Meedia channels or on Eurosport.

“We are very pleased that negotiations with Discovery Group ended at positive results for us and the people of Estonia will be able to follow the 2018 and 2020 Olympic Games on the channels of Eesti Meedia,” AS Eesti Meedia CEO Sven Nuutmann said.

“The main channels where the Olympics will be broadcast are Kanal 2, the digital environment of Postimees and Kuku Raadio,” said Marko Kaljuveer, executive producer and head of sports programming at Eesti Meedia. “In addition to Estonian-language channels we will broadcast the Olympic Games on digital platforms also in Russian language - our goal is to create in people a greater sense of cohesion through major sports events,” Kaljuveer added.

“I am sure that this news will bring joy to Olympic Games fans in Estonia. Eurosport that is committed to sharing its sports passion with the audience knows better than anyone else does that the Olympic Games belong to every viewer. We want all sports fans to be able to follow the Olympic Games action, and the agreement with Eesti Meedia gives all viewers an opportunity to watch it in a convenient format. Whether they root for their favorite athletes or follow all the rounds in their favorite sports, their Olympic Games experience on Eurosport channels will be even more vibrant,” says Anna Pak, VP Country Manager North East Europe at Discovery Communications.

One month ago, Discovery Networks signed a separate agreement with Eesti Meedia to sell advertising opportunities of its Discovery and TLC brands in Estonia. The new Olympic rights agreement scales up the scope of partnership with Estonia’s largest private media corporation.

The news follows Discovery’s announcement with the International Olympic Committee (IOC) in June 2015 that it had secured exclusive multimedia rights across 50 countries and territories in Europe for the 2018-2024 Olympic Games.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative subscribers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit

Discovery Networks
Anna Kovalskaya, PR manager, +7 495 287-24-20

AS Eesti Meedia
Marko Kaljuveer, Executive Producer, +372 501 6425