Postimees consolidates position as online market leader

April 28, 2016

A survey by online metrics provider Gemius suggests the number of visitors to Postimees' online environment outnumbered that of Delfi in March.

Data from Gemius puts the number of people who visited Postimees' online environment in March at 549,003, while Delfi hosted 542,385 people. People using smartphones visited Postimees 317,475 times and Delfi 308,021 times in March.

The figures reflect visits by 15-74-year-old internet users. The survey's methodology that provides the number of specific users as opposed to devices is accepted in 20 countries. A single user may have several devices, for example both home and workplace desktops, and a smartphone.

Eesti Meedia's data project manager Paap Peterson said that the Gemius survey reflects the good efforts of Eesti Meedia and the size of Estonia's largest media group.

Assistant editor-in-chief of Postimees Aivar Reinap said that Postimees holds weekly video debates in cooperation with the Estonian Debating Society that host different opinion leaders on various topics.

“We also have live broadcasts from various sporting events, ranging from soccer, handball, and volleyball to pool and equitation. We broadcast concerts and talking-shops during Tallinn Music Week. We have already established a daily politics show “Päevaintervjuu” (daily interview) and entertaining show “Elu24 Live”. Live broadcasts from various conferences have become a daily staple,” Reinap added.

He noted that bigger editorial staff has benefited Postimees' online environment as stronger sectional editorials have led to increased ability to cover both current events and produce original news content online.

“The working hours of the online editorial have been extended, and we are publishing news close to 24 hours a day. Regarding new things, we are working on strengthening our coverage of developments in science and technology. I'm especially glad our science portal will be run by Riin Aljas. News will remain the most important item online, however, and we will channel most of our energy there,” Reinap said.

He added that Postimees' mobile website has been updated and is now faster and more aesthetically pleasing.

Postimees' desktop site will also get a new and refreshed look in the near future.

Read the news item online here.